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Building Brand Loyalty
Imagine you’re in a world where your iPhone is replaced with an Android, in the place of your Pepsi sits a Coke, or your Aveda hair product is now an LA Looks styling gel. How would you respond?...
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Branding in the Digital Age
Several months ago, I read a disturbing story about a man in Egypt who woke up at his own funeral. He had been declared dead after suffering a heart attack at work. Unfortunately, the practice of...
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Brand Symbolism
As I stare forward at my computer, trying to pull the perfect words out of my brain, my eyes can’t help but be drawn to the mark at the bottom of the monitor. It’s sleek, simple, and black. But what...
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Instagram – Why It Works
“Gram that.” It’s something I hear, say, and do on the regular. If you have no idea what I’m talking about, don’t worry. I’ll break it down for you. I’m talking about Instagram. Instagram, my social...
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Facebook is a Powerful Branding Machine
If you’re a car guy (or gal), you already know what that particular hobby—sorry, lifestyle—entails. Your “baby” could be a nostalgic ride from your early days or a new beauty that just rolled off the...
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The Creative Process Behind Logo Design
We all know what logos are, but have you ever considered how they come to be? Believe it or not, they don’t just materialize out of thin air like water droplets in a thunderhead. It’s a lot of hard...
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Shine Your LinkedIn Loafers – What Every Business Should Do on LinkedIn
Confession time. I’m a shoe guy. Some might say I have an addiction. Shoes, of any kind, are my most prized articles of clothing. I’m “that guy” that looks for every opportunity to buy a new pair....
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Building Bigger Brands by the Numbers
Starbucks has 33,759,249 likes on Facebook. Apple has 1,041,658 subscribers on YouTube. Nike has 925,734 followers on Twitter. And by the time you read this, those numbers have already gone up. It’s...
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Find Yourself— Brand Identity and Social Media
Let’s start with the definition of “identity.” Identity is the “sense of self, providing sameness and continuity in personality over time…” So as far as “brand identity,” what does that mean exactly?...
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The Social CEO: The 4 Most Important Decisions for CEO’s Regarding Social Media
Remember when Apple launched the Initial Public Offering of its stock to the investing public? How about Google? When Apple went public in December of 1980, it generated more capital than any IPO...
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